ITB opened its doors for the 52nd time with attendance of Angela Merkel. In her opening speech stated "Tourism is a perfect example of a chance for globalisation", also told that tourism is an economic factor for creating employment.
Turkish corporations are also represented in the exhibition. Before the event German Travel Agency Union President Norbert Fiebig stated, “Reservations to Turkey doubled this year compared to the last year. However 2015 figures haven’t been met. That year 3 million German tourists had their vacation in Turkey.”
The ITB is considered as barometer of the world tourism. More than 10 thousand regions/corporations from more than 180 countries join to receive tourist attraction. Turkey also attends the ITB ambitiously representing the MXGP of Turkey to promote World Motocross Championship- which is to be ran in September 1-2 in Afyonkarahisar.